Hello everyone, In this post I’ll give you foundational knowledge to understand Internet Traffic and how to increase it in your website. So, let’s get started with 5 basic Rules of Internet Traffic.
5 Basic Laws of Internet Traffic
1. Not all traffic is equal.
You have traffic from various sources such as Google, Facebook, CPA, and many other channels, they have different persona, different demography and different intent of browsing internet. And, these factors significantly affects the conversion rates. So, the key is SPLIT-TESTING any two different sources with same budget and find out which one is working better for you and it can be applied to many different sources. It is important to find which one is working for you!
2. Funnel first, Traffic second
You need to design your entire funnel first before driving traffic. It’s not like you have started driving traffic into your home page of your website. Craft your customer’s journey into your funnel. Get your funnel ready with you basic products for free visitors and premium products for premium visitors and elite products for elite customers. Now, how to building your initial funnel?
You can start with a free webinar funnel or a free video course funnel or free consultation funnel to demonstrate your services further, and drive yourself a targeted traffic into your website.
3. Mastering ONE traffic source is better than knowing many
Simply knowing various traffic sources isn’t going to help. It is required to take one source and get in-depth mastery over it, dig the well as deep as possible. It’s up to you to find out which source will work best for your needs. For me, Facebook works the best, I try it in various ways and I learn it in depth. Therefore, through high level of focus in one source creates amazing results.
4. Without Monetization, Traffic is useless
After drawing traffic to your website or funnel, you need to provide them something for monetization. If you simply draw traffic to your website and have nothing to offer, then you are simply wasting your money in creating traffic. Get your products ready, and get your funnels ready to provide trust and value to your traffic.
5. Every Click need to be re-targeted
As you have spent a lot of money in generating traffic, you should not let go of any single customer without re targeting. As an example, let’s consider you have found a good cell phone in Amazon, you didn’t make a purchase and left the site. Then when you open your Facebook or YouTube, you will see same mobile will be displayed as an advertisement. It is called re targeting your customers. Every single click matters and need to be re targeted, I’ll discuss about re-targeting in my upcoming posts. In this post the idea is to provide you the strong fundamental.
After learning these laws, now let us look at fundamental traffic sources.
2 Types of Traffic Sources
They are 1. Internal Traffic Sources, and 2. External Traffic Sources, let’s see what the meaning of each of them!
1. Internal Traffic Sources:
It is a source of traffic which you have complete control of. You own this traffic, this is a list of your conversions. You have an ownership of this traffic source. Example of Internal Traffic Source is your e-mail list, those who have already purchased your product and developed trust with you and your services. If you simply hit an email with your new launch of products or services, you will automatically get your customers interested in your product.
2. External Traffic Source:
In this traffic you have no control, you have to pay money for this traffic source to attract visitors. And, you have to follow the rules of the traffic platform, where you are targeting your traffic from. Example of external traffic source is Facebook ads, there you have no control over the visitors of your advertisement. People may click your ad but may not act as you desire. And, you have to follow the rules of Facebook while advertising and pay the required cost to them.
Now there are more internal and external traffic sources, in my upcoming blog post, I’ll be discussing about 2 major internal traffic sources and 10 major external traffic sources.
This post is intended to cover the fundamental of Internet Traffic, stay tuned for part-2 of my post on Internet Traffic Sequence.
If you have any question or opinion, feel free to leave them in the comment section. Looking forward to help you with massive traffic in your website.