In this second part of my post, I’ll talk about the Funnel System and Specifics of Internal and External traffics, that I have defined in the first part. Before reading further, go to my Part-1 of “How to increase Internet Traffic: Understanding Basics-1“. Have a glance at it, and get your foundations in place. Here I’ve listed my proven methods which deliver awesome results.
Before going further, let me briefly define the meaning of an Online Funnel. Have a look at the image below:
The bigger top part is targeted for our brand awareness, website visitors and those who visit your landing page and download your free gift.
Middle part describes the people who already purchased one of our LOW-TICKET product and are already in our funnel, those who are in your funnel, it’s your responsibility to nurture them with great value. For details, read this post, it might be really useful to understand the mission of an Affiliate.
Bottommost part, denotes your elite customers, your true fans and followers, they deserve special rewards and benefits. So, this is an introductory description of your ONLINE FUNNEL.
Now, let’s get into the specifics of TRAFFIC BUILDING STRATEGY:
Internal Traffic Sources
1. Personal E-Mail List:
To have your personal e-mail list, you have to have your own e-mail marketing service provider. There are many systems in the market these days. So, if you are starting out with your online business now, my number 1 recommendation is “GetResponse System”. Start with their 30-Day free trial, practice building your own list. Getresponse system provides easy to use interface and it is recommended by many expert online marketers.
2. Chatbot Messengers
Since most of the people use Facebook than e-mail these days. So Chatbot Messenger is a powerful source to direct your message straight to your audience’s Facebook Messenger. They have much higher open rates and click-through rates. Recommended resource for Chatbot Marketing system is ManyChat. You can get started for free and practice using it.
External Traffic Sources
1. Facebook PPC
This is a powerful method to reach out to your target audience on Facebook. You can go to the Facebook business page and create an ad in accordance to your budget and target audience. Click the image below to create your first Facebook Ad.
2. E-Mail Media/ Solo Ads
Through this method, we pay somebody to send clicks to our page/ad. This is a good method to generate leads and the cost per lead is significantly less. You can check and try out solo ads at “Udimi” or “Clickonomy”. Look for trusted personnel there with better reviews from their previous clients, before giving your deal.
3. Influencer Media
With this method, you are tapping in the enormous power of Social Media Influencers, who already have fans and a big list of followers in various social media channels such as YouTube, Facebook, Twitter or Instagram. A little shout-out about your services in their channels could provide huge profitability in your business.
Trusted sources to leverage this service are iFluenz, BigSpaggheti, and ShoutCart.
4. Google PPC
This method is used to put your ad at the top of related google search. Keep yourself informed that Google Ads work on the principle of “Need Fulfillment”, that is, it fulfills the need of people, instead of creating a NEW need or awareness. You can start with Google Academy for Ads for free by Clicking here.
5. Bing PPC
There is a huge audience of people who are also searching in Bing. Its feature is similar to Google and their ad services are more economical as compared to Google with a similar level of effectiveness. A lot of Affiliate Marketers have got marvelous selling results from Bing and this platform is highly suggested.
6. Display Networks
It’s a system where you pay some money to a particular network and you can buy banner ad space on some biggest websites, who are already generating a lot of visitors. So it’s a good traffic source to get back to you. You can leverage the power of display networks from the source: BuySellAds. In their market-place you can find publishers, visit their site and process is easy to understand and economical to implement.
7. SEO Traffic
Search Engine Optimization is an organic way to get indexed in the search engine. Traffic sources defined above are paid ones, but SEO is a powerful tool, or we should rather say ‘a Skill’ that will rank our article on the first page of Google or any other search engine. Suggested tools to leverage the power of SEO through keywords are Jaaxy and UberSuggest.
8. CPA Traffic
This traffic source is not for newbies, it’s a bit advanced one. CPA means Cost per Acquisition or Action. In this process, you are paying somebody to acquire a Lead, as in previous methods we were paying for Clicks. If you are a new affiliate, you are required to focus on the above method first and once you know your average traffic and conversion, then you may consider this next level game, called CPA. Sources to leverage CPA traffic are: MaxBounty, ClickBooth, PeerFly, GlobalWideMedia, Convert2Media, you can go through them and find out more.
9. Social Media Traffic
This is also a form of organic traffic which comes from social media such as Facebook, Twitter, Instagram or YouTube. It depends on how much an audience you can engage with your content. Then you can ask your audience to like and share your content by promising them to give some valuable gifts such as an e-book or a video course. It will significantly enhance your authority in web-space.
Important source to leverage the power of Social Media Traffic is CommentPicker. It will randomly pick up top comments and you can decide a winner among your engaged audience, who shared your content and those who truly deserve a gift.
10. Retargeting Traffic
In simple words, it is defined as “Chasing you till you buy :)”. So whenever anyone visits your website you can pixel them or cookie them, so that you can track their journey in other places and based on their browsing you can run your ad for them in other networks also.
There are 3 recommended resources for retargeting traffic:
1. AdRoll (It is the world’s biggest re targeting market-place)
2. Google Ads, and
3. Facebook Ads
After going through all these traffic sources, I’m sure you might have some aha moments. What are they, please let me know through your comments.
Our job here is to give you ultimate mastery to succeed in your Online Business. eStep Affiliate will continue to train you step-by-step through its upcoming courses, that’s been launching shortly.
Finally, if you have any doubt in understanding these concepts, let me know. I’ll be glad to answer them.